Client
The I Love You So Much (ILYSM) Foundation offers free clothing and essentials to teenage girls in need.
Project
The ILYSM Foundation engaged me to revitalize their brand and digital presence. The existing website was ineffective, failing to convey their mission and engage potential donors. To address this, I undertook a comprehensive rebranding effort.
Contribution
Brand Strategy: Created a robust brand strategy that defined the foundation's mission, vision, and target audience.
Brand Identity: Developed a cohesive brand identity, including a new logo and color palette, to strengthen brand recognition and foster trust.
Website Redesign: Created a user-friendly and visually appealing website that effectively communicates the organization's mission and inspires action. View the website.
Collateral Development: Designed essential marketing materials, such as one-pagers, business cards, and social media posts to enhance outreach efforts.
