Contribution
Brand Strategy
Brand Identity
Logo Development
Signage Design
Creative Direction
Photoshoot
Promotion Video
Project
FlavorPort transforms healthcare cafeteria retail spaces into an engaging environment that offers a street-food-style dining experience.
The concept was created in collaboration with the culinary leadership team. Over the span of a few months, me and a communications expert on the marketing team began creating the core identity and messaging for the concept. We had a discovery call, strategy call, and additional check-in meetings throughout the identity development.
FlavorPort Subconcept Development
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Pizzacana
Pizzacana is more than just pizza, it features tasty, hand-held twists on Italian classics.
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Southwest
Southwest is a fusion of Mexican cuisine and tastes from the Southwestern United States.
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Famous Franks
Famous Franks offers both classic combinations and totally customizable hot dog options.
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Tailgate
Tailgate takes customers on a journey of popular tailgate dishes representing the regional favorites from stadiums across the country.
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FareFest
FareFest takes customers on a nostalgic food journey reminiscent of the fairs and carnivals they attended as kids.
Photo and Video Direction
To market the program, we held a photoshoot and videoshoot at a pilot account. The pictures went into operations guides, social media posts, blog post, and a press release. The footage was used to create a promotion video that was distributed on social media along with a blog about the program.
Your Flavor Destination.
