A strategic marketing and creative leader with expertise in branding, product marketing, visual design, and project management. Experienced in developing and executing marketing strategies, managing product launches, and delivering customer-focused campaigns. Skilled at building strong client relationships and leading teams to create impactful brand identities and visual systems across industries, including food & beverage, healthcare, higher education, hospitality, and technology.
What People Are Saying
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I thought I understood the creative process, but it wasn’t until I worked with Will Hawkins on the Nourished program that I truly appreciated it. Will is a master of his craft, effortlessly transforming complex operational needs and the talents of his peers into compelling, value-driven programs that bring our visions to life. His concept development is a wonder to be part of—precise, strategic, and focused on enhancing our organization’s efficiency and business excellence!
National Director of Patient Experience, HHS
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Will is just freaking loyal and committed. What needs to get done, gets done, and I could not appreciate that more. I also love how even when dealing with many [challenges], he doesn’t stop ideating and dreaming of how “it” or we as a team could be better.
Director of Digital Marketing, HHS
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For William's help with our UI work the first word that comes to mind is relief and I cannot stress that enough. Being able to send him wireframes and get the quality of designs is an absolute game changer for us… and not just how his mockups look, but how accurately and seamlessly he understands our needs and the fundamental function of our product and is able to turn it into such beautiful work. Thank you SO much for making my life easier, William. You have no idea! You saved me HOURS.
Product Manager, Class2Class
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I love whenever I really get to collaborate with Will. He’s such a great guiding force for the design team, and he really knows how to pull the best out of your work. Sometimes when things aren’t quite right the first (or second, or even third) time, instead of feeling dejected, he reminds me a lot that design really is a collaborative effort and that where you might not see something, someone else can figure out the finishing touch from your setup.
Graphic Designer, HHS
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Working with you was very stress free. For a project like this it’s easy to stress out about things but the way you would lay things out and explain things helped ease any stress through out the process. It felt like I wasn’t working with a graphic designer but was working with a friend. You do a great job with not pressuring any ideas on to your clients. All in all fantastic experience and would definitely recommend.
Tanner McCartney, Pro Disc Golfer